HELLO, MY NAME IS SERGE. I AM A FRENCH-AMERICAN ART DIRECTOR IN LOS ANGELES WITH OVER 20 YEARS OF INDUSTRY EXPERIENCE IN DIGITAL MARKETING, PRODUCT DESIGN, ENTERTAINMENT, EXPERIENTIAL, BRANDING, ADVERTISING, AND LEADING CREATIVE TEAMS.

Before working as a Freelance Art Director for creative agencies, production companies, and the entertainment industry in Los Angeles, I worked for over three years as an Art Director at Sky News and Sky, Europe's leading entertainment and communications company, now part of Comcast.

Previously, I worked as an Associate Creative Director at Sapient (Publicis Sapient), ranked No. 1 in the Econsultancy Top 100 Digital Agencies in the United Kingdom back then. I have been Creative Director at Pod1 (Born Group) and worked as an Art Director at Digitas, Ogilvy, M&C Saatchi, and Agency.com in London.

My teams and I created and delivered projects for major clients, including NBCUniversal, Sky News, The Invictus Games, British Telecom, Duck Creek Technologies, Electronic Arts, Epson, General Motors, Hewlett-Packard, IBM, Kenwood, Nestlé, Red Bull, T-Mobile, Unilever, and Vodafone, among others.

PASSIONATE ABOUT ALL THINGS DIGITAL, I LOVE HELPING COMPANIES CONNECT AND ENGAGE WITH THEIR AUDIENCES WITH EMPATHY THROUGH EXCITING STORYTELLING AND MEMORABLE BRAND EXPERIENCES ACROSS MULTIPLE CHANNELS, PLATFORMS, AND TOUCHPOINTS.

I won several awards, including a Cyber Lion Gold at Cannes Lions. D&AD has appointed me as their "Portfolio Surgery Host" at New Blood. I graduated with honors from the ENSBA Lyon – National School of Fine Arts of Lyon in France, and the highly regarded ECAL – University of Art and Design in Lausanne, Switzerland.

Among other things, I produced and presented a radio show in France. I also created a series of digital artworks and directed video shorts employing many techniques, mixing video with 2D and 3D graphics, which were shown in art galleries and international festivals, including Imagina in Monte-Carlo, Espace Lyonnais d'Art Contemporain in France, Musée des Arts Décoratifs de Lausanne, and Solothurn Film Festival in Switzerland.

Educated in France and Switzerland, I am fluent in English and French. I have broad international experience and dual citizenship, allowing me to work in the United States and the European Union.

Last update: April 15, 2024

MANAGEMENT

• Art Direction
• Design Direction
• Creative Direction
• Creative Leadership
• Creative Strategy
• Brand Strategy
• Brand Guardian
• Recruitment
• Team Building
• Mentoring
• Agile
• Waterfall
• Client Presentations
• Client Relations
• New Business Development

CONCEPTION

• Conceptual Thinking
• Brainstorming
• Storyboarding
• Mood-Boarding
• User Experience
• Usability
• Digital Marketing
• Brand Experiences
• 360-Degree Campaigns
• Global Campaigns
• Pan-European Campaigns
• Social Media Campaigns
• Email Marketing
• Direct Response Marketing
• Second Screen Experiences

DESIGN

• Graphic Design
• Branding
• Typography
• Illustration
• Visual Design
• Print Design
• Experiential Design
• User Experience Design
• User Interface Design
• User-Centered Design
• Responsive Web Design
• Product Design
• Mobile App Design
• Streaming App Design
• Prototyping

HUMAN LEADERSHIP

• Accountability
• Authenticity
• Commitment
• Effective Communication
• Integrity
• Organization
• Planning
• Problem-Solving
• Work Ethic

INTERPERSONAL SKILLS

• Active Listening
• Diplomatic Mindset
• Emotional Intelligence
• Empathy
• Intellectual Maturity
• Multicultural
• Open-Mindedness
• Positive Attitude
• Well-Travelled

TEAM WORK

• Adaptability
• Attention to Detail
• Creativity
• Dependability
• Diligence
• Flexibility
• Persistence
• Self-Management
• Time Management