HEWLETT-PACKARD : TAPE AUTOMATION
A pan-European digital campaign for Hewlett-Packard, conceived and art directed by Serge Manoukian at Digitas London.
A LITTLE LESS STRESS
HP Tape Automation – 360 Campaign
London, United Kingdom
Digitas (Publicis Groupe)
A quirky 360 campaign to promote Hewlett-Packard's automated storage solutions. I came with the initial idea of stress toys being freed due to the reliability of the HP Tape Automation products. We conceived the media campaign and landing page for the HP website with my copywriter Paul McCarroll.
I created an original character for this campaign. We produced this character at 40,000 units in United Kingdom and sent this limited edition stress toy with a personalised tag, as a direct marketing piece across Europe. In addition, our concept and graphics were used for the HP press campaign.
The pictures displayed in this case study are the property of Digitas.