SKYPE          sergemanoukian

Los Angeles, California
United States

Serge Manoukian, Art Director

I'm an award winning Art Director specializing in creative strategy, digital marketing, brand strategy, user experience, design and mentoring.



I'm an award-winning Art Director specializing in creative strategy, digital marketing, brand strategy, user experience, design and mentoring.

Sara Donaldson OBE, Founder at Donaldson Creative

“I had the pleasure of working with Serge on Invictus Games Orlando 2016. He is dedicated, with superb attention to detail, a creative and effective communicator with a lateral approach to problem solving and a flair for producing very high quality work delivered with care.

Serge supported us across a number of areas including: 

  • The Invictus Games Orlando 2016 Branding Application Plan, designing the initial preview of the look of the games, and the ultimate application of the Invictus Games Orlando 2016 brand at the ESPN Wide World of Sports Complex in Orlando.

  • The art direction and design of the "For Your Consideration" full-page advertising in the Emmy magazine, and the creation of supporting social media graphics for the awards season.

  • The art direction and design of the official Invictus Games Orlando 2016 Opening and Closing Ceremonies programs, both printed at 14’000 copies.

The layout of the official programs Serge designed for the Opening and Closing Ceremonies were both sent to Kensington Palace in London, and The White House in Washington, and were both approved by the respective communication teams of Prince Harry and Michelle Obama."

May 26, 2017 via LinkedIn

Chyaz Buffett, Head of Design & Creative - News at Sky UK

“I’ve worked with Serge on several occasions, most recently when he was Art Director for the digital product at Sky News. Serge brought the beauty back to our product. His experience across UX, UI and pure design was invaluable, his dedication unquestionable. His passion for creativity and usability legendary and his ability to lead a team and push them on to greater things invaluable. I would not hesitate to recommend Serge to positions at the highest level of this industry; he will be an asset to any company.”

February 2, 2015 via LinkedIn


Miranda Richardson, Head of Product at Endource Limited
Miranda was Product Owner at Sky News (Sky UK)

“Serge is a superb Art Director and a great person to work with. His work is of a consistently high quality and he always delivers what's desired plus the extra 'magic' which excellent designers bring to a project. Serge is patient - necessary in a news organisation - insightful, and a pleasure to be around. I would highly recommend him.”

February 17, 2015 via LinkedIn


Hugh Westbrook, Senior Product Owner at Sky News and Sky Sports (Sky UK)
Hugh was Producer at Sky News (Sky UK)

“I worked with Serge for a number of years at Sky News. As well as being an exceptionally talented designer, I always admired him for his dedication and work ethic - nothing is ever too much trouble for him. As well as his work to promote Sky News' increasing portfolio across all products, he also broke new ground with designs for interactive experiences across apps and the Sky News responsive website on some of the biggest stories of recent times, including the Scottish Referendum. I recommend him highly.”

January 19, 2015 via LinkedIn


Joel Newman, Head of Product Design at Paddy Power Betfair
Joel was Digital Design Director at Sky News (Sky UK)

“It is difficult to put into words the impact Serge had on the Sky News creative team. His professionalism, enthusiasm and pure creativity made a massive difference to both our team and the output of our products. He is a fantastic Art Director who mastered the digital interpretation of the brand and gelled effortlessly with the designers in the team. The speed and quality of his work are beyond compare. Serge quickly earned the respect of our clients, and they were hugely disappointed when he moved to an other department within Sky Creative. It was an absolute pleasure to manage Serge, we got on great and I could completely trust him. I hope to one day work with him again!”

October 11, 2012 via LinkedIn

Amalie Byass, Digital Creative Team Leader at Red Sofa
Amalie was Digital Specialist at Digital Gurus

“Since Serge has joined the realms of the freelance world I have upon many occasions had the pleasure of working with him. Serge has been brought in on a number of high pressure pitches and has always maintained a calm, professional and above all extremely creative and successful approach. I have a number of clients who specifically ask for Serge and I count him as one of my regular most well respected Senior Creatives.”

April 27, 2010 via LinkedIn

Gary Hoff, Executive Creative Director at IBM iX
Gary was Executive Creative Director at Sapient (Publicis Groupe)

"Serge is full of energy and enthusiasm. He is constantly striving to improve the creative output of the department and build community through learning and consultation with designers and writers. He has good ideas and always pushes the boundaries to create new and exciting experiences. Also he is a really nice genuine guy.”

November 4, 2010 via LinkedIn


Michèle Bouquet-Kumble, Strategy Director at TBWA\Group Singapore
Michèle was Strategic Planner at Sapient (Publicis Groupe)

"Serge is a very qualified and pleasant person and I truly enjoyed working with him at Sapient. He has plenty of ideas, he's quite flexible and hard-working. I find him very professional and a good listener which is a key strength for a creative. I would love to work with him again and would highly recommend him.”

November 22, 2010 via LinkedIn

Paul Lomax, Chief Digital Officer at NLA Media Access
Paul was Technology & Operations Director at Pod1 (Born Group)

“Serge is one of the most professional and courteous senior managers I've had the pleasure to work with. He genuinely cares about the people working for him and his coaching style of management motivated the design team well and really upped their game. With his depth of experience he brought new processes to Pod1, and we are a better company as a result.”

December 9, 2007 via LinkedIn


Zaid Al-Asady, SVP, Creative at Illumination Entertainment
Zaid was Graphic Designer at Pod1 (Born Group)

"Serge was great to work with during my time at Pod1, he lead the team and managed projects well. Always inspiring, he gave fantastic creative direction yet still allowed us to experiment with our own ideas, pushing us creatively to produce cutting edge design.”

December 13, 2007 via LinkedIn

Chris Clarke, Creative Partner at Group Of Humans 
Chris was Executive Creative Director at Digitas (Publicis Groupe)

"Serge is an excellent digital creative who brings great passion to his work. He's also collaborative and egoless. A thoroughly decent chap!”

August 8, 2007 via LinkedIn


Alexandra Devray, Creative at Conscious Beginnings 
Alexandra was Art Director at Digitas (Publicis Groupe)

"Working with Serge is always a pleasure. He's got the sense of the detail, and a very good aesthetic taste, giving constructive feedbacks. He is a real professional, totally committed at the project he is working on. He's a great thinker and know how to work in team. I would recommend Serge without any hesitation!”

November 21, 2007 via LinkedIn

Lino Ribolla, Executive Creative Director, Managing Director NY at Primacy
Lino was Executive Creative Director at OgilvyOne (WPP)

"Serge is a great digital talent and did show his talent while working at OgilvyOne UK under my supervision. His art direction skills were essential to making our Sunsilk Pan-European site project a success. I have since recommended him for other jobs/assignments given his superior skill set, great demeanor and work ethic. If the possibility arises, I would certainly get him to work with me again.”

June 15, 2009 via LinkedIn

Barrie James Robinson, Design Director and Founder at Clip Labs
Barrie was Creative Director Freelance at (Omnicom)

"I worked with Serge at developing creative opportunities within BT. Serge is a dedicated and talented Art Director and became a trusted friend. I have no hesitancy in recommending him.”

September 18, 2006 via LinkedIn 

Maggie Lonergan, Co-Chief Executive Officer at Publicis Emil
Maggie was Client Services Director at eMC Saatchi (M&C Saatchi)

"Serge is a highly talented and thoughtful Art Director and Digital Designer. He understands interactivity, page layout and how to create a compelling consumer journey and brand experience. He thinks carefully when interpreting briefs, ensuring that his ideas and designs address key issues and objectives. I was very proud to work with Serge at eMC Saatchi where his work won the agency a Cannes Cyber Lion for the Police, Could You? campaign.”

October 26, 2010 via LinkedIn


Rhys Williams, Owner / Director at Dunoon Hotels
Rhys was Creative Director at eMC Saatchi (M&C Saatchi)

"I worked with Serge Manoukian for nearly two years, between May 2000 and April 2002. Throughout that period, during which he was promoted from Senior Designer to Art Director, Serge provided a constant source of ideas, inspiration and excellence. As a relatively new entrant to the market, eMC Saatchi has spent a great deal of its early years pitching for business. Serge was a vital member of that effort, someone on whom I could always rely to come up with highly original and imaginative ideas in next to no time at all.

Once clients were on board, Serge was consistently the most reliable source of great interactive and design ideas, his work now evident in all of eMC Saatchi's principal assignments for MG-Rover, The Guardian, Nestlé and the COI / Home Office. Indeed, his work for the COI / Home Office - the police recruitment site earned Serge and eMC Saatchi the most prestigious award at the Cannes International Festival in 2001, a Golden Cyber Lion. As well as his ideas, Serge was an infectiously enthusiastic, highly personable and universally popular member of the eMC Saatchi team, his presence appreciated by colleagues and clients alike.”

May 23, 2002 via Recommendation Letter


David Jacklin, Freelance Writer and Producer
David was Director of Technology at Noomedia (Noomedia Solutions)

"Throughout his time here Serge has excelled at the diverse range of projects that he has managed and worked on. His brand awareness, innovative design and work ethic have been invaluable to a number of our high profile accounts. He has taken on new challenges with a high level of enthusiasm and never failed to deliver outstanding design in his unique and identifiable style. Serge has been an invaluable member of the Noomedia design team both in a professional and social context.”

June 3, 2000 via Recommendation Letter

Claude Brulhart, Designer at Ville de Genève
Claude was Creative Director at MMD Multimedia Development (PubliGroupe)

"Monsieur Manoukian est un collaborateur faisant preuve d'initiatives et d'une grande créativité, rapide dans la mise en route et le traitement des projets, aux succès desquels il a grandement contribué. C’est dire que Monsieur Manoukian nous a donné entière et pleine satisfaction dans l'accomplissement des tâches qui lui furent confiées.

Monsieur Manoukian a marqué notre entreprise durant ces 3 années par son énergie, sa sensibilité artistique ainsi que sa créativité hors du commun. Ses qualités de concepteur-réalisateur ont démontré, dans de nombreuses situations, sa grande capacité de travail. Avec un sens inné de la communication interactive et du multimedia, Monsieur Manoukian a été un collaborateur très apprécié, tant par ses supérieurs, ses collègues que par nos partenaires et clients.”

August 25, 1999 via Recommendation Letter