GENERAL MOTORS : OPEL & PIERLUIGI COLLINA
A pan-European digital campaign for Opel cars featuring Pierluigi Collina. Art directed by Serge Manoukian at Digitas London.
GENERAL MOTORS
OPEL & PIERLUIGI COLLINA
PROJECT
Opel & Pierluigi Collina – Digital Campaign
CLIENT
General Motors
BRAND
Opel
ORIGIN
London, United Kingdom
AGENCY
Digitas (Publicis Groupe)
DESCRIPTION
A pan-European campaign for Opel cars, using world famous soccer referee Pierluigi Collina as the authoritative face for the brand. The "Collina's Secret Kit Uncovered" section is an interactive experience revealing the referee's universe.
The pictures displayed in this case study are the property of Digitas.
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