SKY : FUTURE HOMEPAGE

Concepts for the Sky.com homepage. Art directed by Serge Manoukian at Sky Creative.

SKY
FUTURE HOMEPAGE

RELATED PROJECT
Pictured below, the Sky.com homepage released in January 2013.

PROJECT
Sky Future Homepage – Concept

COMPANY
Sky (Comcast)

BRAND
Sky.com

ORIGIN
Greater London, United Kingdom

AGENCY
Sky Creative

DESCRIPTION
I worked with the Sky e-Experience team on creative strategy, digital marketing, online brand experience and user-centered design, on several high-profile projects, including the redesign of the Sky.com homepage. This assignment included ideation, quick prototyping and user testing of these different concepts.

This case study presents only one early version of the design exploration I came up with for desktop, mobile and tablet. This initial concept offers different way to discover the content:

Full Screen mode – Zoom in / zoom out feature, including a flip mechanism to display more content details by request.

Mosaic mode – At-a-glance multi-content display, offering flexible content discovery with independent sliders.

While I was developing these responsive blue-sky ideas for the evolution of the Sky UK homepage, I also worked with the agile team on the design, production, and delivery of the version of the Sky.com homepage released in January 2013.