GENERAL MOTORS : THE LEGEND OF ZORRO

A pan-European digital campaign for Opel cars. Art directed by Serge Manoukian at Digitas London.

GENERAL MOTORS
OPEL & SONY PICTURES

PROJECT
The Legend Of Zorro – Digital Campaign

CLIENT
General Motors

BRAND
Opel

ORIGIN
London, United Kingdom

AGENCY
Digitas (Publicis Groupe)

DESCRIPTION
A partnership between General Motors and Sony Pictures to promote the Opel cars across Europe. This immersive microsite with cinematic parallax animations and rich sound effects, includes a mini beat 'em up game, videos and branded goodies to download.

I conceived and art directed this engaging brand experience and supervised the entire production and development. Documentation and localization tools were provided to allow Opel to translate this campaign to all the European countries where it operates. Client facing role.