VODAFONE : IN STORE ANIMATION
In-store animation concept for Vodafone Europe. Art directed by Serge Manoukian at Sapient.
In-Store Animation – Concept
London, United Kingdom / Miami, United States
Sapient (Publicis Groupe)
Concept for an engaging in-store animation, including dynamic text fields for the Vodafone retail experience. The idea was to create some excitement around their latest products and special offers, and to drive sales with a strong value message in a busy retail environment, while customers are waiting to be served.
My role included the conception, art direction and design of the storyboards. Then, I art directed remotely from the London office, a team of motion graphic designers based in the Miami office, to produce the sequence presented to the client.
The video and pictures displayed in this case study are the property of Sapient.