VODAFONE : IN STORE ANIMATION

In-store animation concept for Vodafone Europe. Art directed by Serge Manoukian at Sapient.

VODAFONE
IN-STORE ANIMATION

PROJECT
In-Store Animation – Concept

CLIENT
Vodafone UK

BRAND
Vodafone

ORIGIN
London, United Kingdom / Miami, United States

AGENCY
Sapient (Publicis Groupe)

DESCRIPTION
New business development. Concept for an engaging in-store animation, including dynamic text fields for the Vodafone retail experience. The idea was to create some excitement around their latest products and special offers, and to drive sales with a strong value message in a busy retail environment, while customers are waiting to be served.

My role included the conception, art direction and design of the storyboards. Then, I art directed remotely from the London office, a team of motion graphic designers based in the Miami office, to produce the sequence presented to the client.